What is LoRa? The Technology Enabling Precision Ag Worldwide
Growers across the world can gain real-time soil analytics—even without a broadband connection in the fields....Read More
"By completing this verification, we hope more farmers have the confidence to embrace precision ag technologies to increase yield and improve soil health."
Ag Data Transparent is built off of the Privacy and Security Principles for Farm Data, a multi- company, multi-organization created document to protect farmers in today’s big-data market. Only companies that meet all core principles regarding collection, access, and ownership are awarded the certified seal.
By certifying with Ag Data Transparent, Teralytic assures users' transparency with all collected data. Teralytic joins Agrible, John Deere, Farmers’ Business Network, and other certified companies in bringing data transparency and consumer trust to the forefront.
“The Teralytic platform collects data from the fields every single day for our farmers,” says Teralytic Founder & CEO Steve Ridder. “We know that this information is incredibly valuable and sensitive, and we want to reassure our users that we offer complete transparency on how we collect, use, and share data. By completing this verification, we hope more farmers have the confidence to embrace precision ag technologies to increase yield and improve soil health.”
To earn the seal, companies must complete the Ag Data Transparency Evaluator process, which is reviewed by an independent third-party administrator. These results can be viewed on the Ag Data Transparent website.
Ag Data Transparent certification allows companies that engage in and collect on-farm data to align to industry-wide principles to build trust with precision ag technology users. These core principles include: transparency in data collection, access, use, portability, availability, and retention.
The non-profit Ag Data Transparency Evaluator, Inc.—formed by the American Farm Bureau Federation and other interested organizations and companies—audits each company’s ag data contracts to ensure it is transparent, upfront, and simple.
“Teralytic’s soil probes are a very promising new sensor technology for farmers and commercial growers,” says Todd Janzen, Ag Data Transparent administrator. “Fortunately for these customers, Teralytic placed an equal commitment to data transparency by seeking to become certified Ag Data Transparent from day one.”